Category: DIGITAL MARKETING / ENERGY AND FUEL!

INTRODUCTION: As we embark into the 2020’s, we see more economic activity shift to the digital sphere. This is further pushed onward by new generations, such as Gen Y for … Continue reading How Can Obsolete Business Models in the Energy Sector Be Reformed in the Face of Digitalization?

1. THE NEW ENERGY WORLD IS BEGINNING TO TAKE SHAPE THIS YEAR, 2020, WE SEE THE FIRST SPROUTS OF SPRING COMING UP FROM THE GROUND BELOW   We have stumbled … Continue reading Become the Scintillant Hummingbird: How Energy Businesses Succeed in the Information Age

Virtual reality will significantly change the energy industry in a way that most people can’t even imagine. It will mainly change the petroleum industry, which will now be able to … Continue reading How Virtual Reality Changes the Future Energy World

SUPPLY CHAIN MANAGEMENT MOVES CENTER-STAGE In recent years, we have seen an increasing shift in the economic activities of sales towards supply chain management, which plays an increasingly important role … Continue reading How Artificial Intelligence Revolutionizes Supply Chain Management in the Energy Sector

In this article, I wanted to discuss the profound changes taking place in energy firms, but especially energy corporations that have inherited organizational structures predating digitalization and computation. These changes will envelop HR departments, who be … Continue reading How Artificial Intelligence Will Revolutionize Human Resources in the Energy Industry

Both the energy and waste industry have taken an abysmally long time to grasp the importance of  online marketing and social media that it is relevant to generate sales revenue. They took even … Continue reading How to Use Social Media in the Energy and Waste Industry

Let us imagine there are two different energy businesses. One company is clearly determined to achieve its sales goals, now and in the future and sees what needs to be done to … Continue reading Digital Marketing and Artificial Intelligence will Revolutionize Energy Sales

CONNECTING DIFFERENT PEOPLE, NETWORKING, DRIVING SALES: BEST WAY TO REACH YOUR CUSTOMERS Based on my professional experiences, I know trade fairs for the energy and waste industry very well. It … Continue reading Trade fair appearances vs. online marketing for energy and waste businesses

From my own point of view, there are various ways for energy companies, and in particular waste companies, to use new media, in particular YouTube, for their own advancement and to … Continue reading Online Marketing with YouTube in the Energy Sector

Many companies in the energy sector do not recognize the opportunities inherent in digitalization. In order to win over customers and to gain more sales through various sales channels, one … Continue reading The Importance of Online Marketing in the Energy and Waste Industries

RESTRUCTURING WILL TAKE PLACE ACROSS ALL INDUSTRIAL SECTORS; THE ENERGY AND WASTE INDUSTRIES WILL BE NO EXCEPTION TO THIS  I want to take a more integrated approach looking at the effects of artificial intelligence … Continue reading Opinion: Why Artificial Intelligence Matters in the Energy and Waste Sectors