From my own point of view, there are various ways for energy companies, and in particular waste companies, to use new media, in particular YouTube, for their own advancement and to draw attention to essential business activities.
Above all, youtube has the advantage of creating an emotional point of reference through the video message much more focused on its audience. In addition, the video message allows the viewer to present a face to the company and, for example, to form a social network with business customers.
1. ALLIANCES WITH SUCCESSFUL YOUTUBERS
5. TO VIEW YOUTUBE AS A TIME INVESTMENT
6. REFLECT WHAT WAS SAID AND DONE; INTROSPECTION