The Importance of Online Marketing in the Energy and Waste Industries


There is a growing awareness of the significance of online marketing.

The energy and waste management industry are not well prepared for the changes taking place.



1. DIGITIZATION SHOULD BE VIEWED AS AN OPPORTUNITY BY OLD PLAYERS IN THE INDUSTRY.


Many companies in the energy sector do not recognize the opportunities offeredo to them in the digital age. To attract customers and generate more sales through different sales channels, you need they need to recruit the right personnel and generate leads. This is time-consuming and initially does not lead to actual revenue growth. But it is becoming increasingly difficult to win new customers through the old sales channels. This restricts further growth.

So many companies in the energy sector could benefit much more from digitalization! Just think about the potential that opens up if your energy business wishes to sell its products on the European market, which is relatively close together geographically-speaking. The combination of sales competence, of selling high-quality German products, logistical proximity to states nearby, a high population density in Western Europe, and the ability to transmit your ideas digitally makes it possible to do a lot more then is presently the case.

Of course, in order to achieve this, the energy business must also slim down some functions that will no longer be needed in the digital age, and this includes making the sales organization the heart of a successful energy company. That was not the case before, mainly because energy companies were not forced to sell their products under pressure from competitors in a regulated market place. Sales was handled differently then it is now, business was more predictable.

IMG_0152


2. COMPANIES SHOULD BE MORE PROACTIVE WHEN THEY ARE INTERACTING WITH THE MILLENIAL GENERATION.


Let’s just think about the generation change that is occuring in German-speaking countries which brings about unforeseen challenges to companies in the energy sector. Due to the demographic change in the German-speaking countries, consisting of Germany, Austria and Switzerland, we will have fewer consumers who buy goods and services.

Now, one could make the argument that the energy industry is very different from other industries in terms of product marketing, but it is also the case that under competitive pressure being exerted from different directions the need to reinnovate the sales organization has widened significantly, and the need to adapt to the digital age is greater than ever before. Energy companies could use their existing knowledge and apply it to the digital space. They could share their knowledge with market participants and customers in the virtual world. The potential for this is almost inexhaustible on channels like YouTube

In the energy industry, we see a complete reversal where decentralized energy systems replace large, inefficient power plants. This means that larger structures become inefficient and sclerotic. Marketing is stuck in the past. As a result, energy companies are increasingly turning to energy service providers. They can offer better services that address customers in a more targeted manner. This can be done in cooperation with telecommunications providers for specific projects. This is the case when one wants to introduce smart metering. 


Many thanks for the shared interest in the energy world!



This article is meant to inform the reader of recent developments in the energy industry at large. We take great pride in our work. Despite all this, we would like to point out that we do not guarantee the reliability of the content on this website.
Please note that the information presented on this site reflects the opinion / views of the author himself. No relationship to artists, authors, companies, institutions or organizations can be inferred from these texts, illustrations, images and presentations. 
The contents are not to be understood as business advice in any form. The author does not put forth investment recommendations. This article should not be taken as investment advice and the author cannot be held to account for investments made. For more information, please refer to the Legal Disclosure and Privacy Policy, which you can click on or find at the top of this page in the menu bar. 

Email (case-based consultation and support): 
support@boegelsackenergy.com

Whether advice can be provided depends on the specifics and particular subject matter of each individual case.

COPYRIGHT CONTACT: Please contact us by email or phone if you would like to use the following content: i. Energy industry texts and energy industry articles, ii. Presentations (PowerPoints / PDF documents) and iii. Images (i.e. images of power plants and industry). 
COPYRIGHT: Please note that these texts, reports, presentations, including presentation layouts and presentation designs, and images are subject to copyright. Please contact the website owner if you wish to use copyrighted content. For copyrighted content, permission from the content owner is required. 
GEOGRAPHIC MAPS, MUSIC, VIDEO CONTENT OF WELDER IN THE INTRODUCTION VIDEO, PRIVACY POLICY AND LEGAL DISCLAIMER (BOTH GERMAN AND ENGLISH): Geographic maps, music and video content of the welder in the introduction video, privacy policy as well as legal disclaimer (both German and English) have been provided by third party providers. Geographic maps, music and video content of the welder in the introduction video, privacy policy as well as legal disclaimer (both German and English) are NOT part of the offer. They are not part of the Boegelsack Energy portfolio.


 
 
 
Your subscription could not be saved. Please try again.
Your subscription has been successful.

Newsletter

Subscribe to our newsletter and stay updated.

Wir verwenden Sendinblue als unsere Marketing-Plattform. Wenn Sie das Formular ausfüllen und absenden, bestätigen Sie, dass die von Ihnen angegebenen Informationen an Sendinblue zur Bearbeitung gemäß den Nutzungsbedingungen übertragen werden.